The IQ inside the Texas Medical Center was high on Saturday, Feb. 4 during the second annual NFL’s 1^st and Future competition.

Tech startup groups battled for a $50,000 grand prize, an acceptance into the Texas Medical Center Accelerator and tickets to Super Bowl LI. The competition was compared to a “sports-like Shark Tank.” The companies pitched their ideas to judges on a panel who decided three winners from three different categories.

The idea is to select companies who can bring technology that will make the game not only safer for players but also to change the future of the game and how it is watched. These innovations will make the game more fan-friendly and provide more in-depth content.