Rochester-Based Startup Wins $50K In NFL Safety Technology Contest

HOUSTON (AP) — With player safety under the microscope, the NFL and the Texas Medical Center held a competition Saturday for startups making innovative products geared toward improving the game.

Nine companies competed in three categories — communicating with the athlete, training the athlete and materials to protect the athlete — presenting pitches to a panel of judges that included doctors, CEOs and current and former NFL players.

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